dditionally,programmatic advertising
Feb 17, 2024 7:38:38 GMT
Post by account_disabled on Feb 17, 2024 7:38:38 GMT
This code allows the SSP to access the advertising spaces available to be sold in real time. Ad auction: When a user visits a website or application with SSP integrated, the available advertising space is put into a real-time auction, known as Real-Time Bidding (RTB). Here, advertisers compete to show their ad to the user. Ad selection: SSP analyzes the bids of different advertisers and selects the highest and most relevant offer to show to the user. This is done in milliseconds, before the page fully loads. Ad Display: Winning ad is shown to the user in the available advertising space on the page or application. The ad can be of different formats, such as banners, videos, native ads, among others.
Monetization: Once the ad is shown, the SSP phone numbers data records the revenue for that impression (every time a user sees the ad, it is counted as an impression) and the publisher must receive a portion of the payment from the winning bid. And the SSP receives a commission. How do SSPs work? This process is repeated thousands of times per second, allowing for automated, real-time management of ad buying and selling. At the same time, this process improves the efficiency and accuracy of advertising campaigns for both advertisers and publishers. Aalso makes it easier to personalize and deliver more relevant ads to users, improving the overall advertising experience. What SSP can do The SSP can be in charge of the following tasks: Inventory Management: The SSP is responsible for managing and optimizing the inventory of advertising spaces available on publishers' websites and applications.
This includes tracking available slots, ad formats, on-page placements, and other attributes. Frequency control: this platform also allows you to manage the number of appearances of each ad for each user. This way, you can ensure that you don't present the same ad over and over and over again; your content would not become spam. Audience Segmentation: Also uses user data and information to segment the audience more precisely. This allows advertisers to reach their target audience with greater efficiency and personalization. Fraud protection and security: SSP uses fraud detection and malware protection technologies to ensure the quality and security of ads displayed on websites and applications. Revenue Optimization: This platform helps publishers maximize their revenue by selecting the highest and most relevant bids for their advertising spaces.
Monetization: Once the ad is shown, the SSP phone numbers data records the revenue for that impression (every time a user sees the ad, it is counted as an impression) and the publisher must receive a portion of the payment from the winning bid. And the SSP receives a commission. How do SSPs work? This process is repeated thousands of times per second, allowing for automated, real-time management of ad buying and selling. At the same time, this process improves the efficiency and accuracy of advertising campaigns for both advertisers and publishers. Aalso makes it easier to personalize and deliver more relevant ads to users, improving the overall advertising experience. What SSP can do The SSP can be in charge of the following tasks: Inventory Management: The SSP is responsible for managing and optimizing the inventory of advertising spaces available on publishers' websites and applications.
This includes tracking available slots, ad formats, on-page placements, and other attributes. Frequency control: this platform also allows you to manage the number of appearances of each ad for each user. This way, you can ensure that you don't present the same ad over and over and over again; your content would not become spam. Audience Segmentation: Also uses user data and information to segment the audience more precisely. This allows advertisers to reach their target audience with greater efficiency and personalization. Fraud protection and security: SSP uses fraud detection and malware protection technologies to ensure the quality and security of ads displayed on websites and applications. Revenue Optimization: This platform helps publishers maximize their revenue by selecting the highest and most relevant bids for their advertising spaces.