3 Ways to Make More Creative Social Media Videos
Feb 15, 2024 9:13:27 GMT
Post by nojime4575 on Feb 15, 2024 9:13:27 GMT
When Brendan Schwartz and I founded Wistia 12 years ago , video was just emerging on the Internet. Back then, if you put a video online to introduce your company to people, you were ahead of the curve. We believe that one day, video will be at the core of a company's online marketing. We were right: video marketing is everywhere these days. The "problem" with this is that just making a video isn't enough to give you an advantage. Today, how creatively you approach video marketing is more important than ever. Social media is a sandbox To stay ahead of the game, you need to develop a strategy to create and share videos that people actually want to see.
At Wistia, we've found that the best way to do this is to double down on your creativity. The most important use of social media video isn't to bring people Venezuela Phone Number List back to your website—in fact, Facebook's algorithm is specifically designed to keep people on Facebook . Instead, think of social media as a sandbox: a place where your only job is to create the coolest content. You need to create the kind of content that makes people stop and think about what kind of company you are. You need to create the kind of content that makes people stop and think about what kind of company you are.
Creativity is how you win in this sandbox. Don’t spend too much time thinking about conversion rates. Instead, think about all the other endless seas of content on Facebook : that’s your competition for people’s attention. How will you stand out? By taking more creative risks, relying on the personalities of your own teammates, and getting more artistic. Experiment more frequently Being creative doesn’t mean you need to reinvent the wheel every time you make a video. One of the most effective and efficient ways to create creative videos is to ride on current social media trends.
At Wistia, we've found that the best way to do this is to double down on your creativity. The most important use of social media video isn't to bring people Venezuela Phone Number List back to your website—in fact, Facebook's algorithm is specifically designed to keep people on Facebook . Instead, think of social media as a sandbox: a place where your only job is to create the coolest content. You need to create the kind of content that makes people stop and think about what kind of company you are. You need to create the kind of content that makes people stop and think about what kind of company you are.
Creativity is how you win in this sandbox. Don’t spend too much time thinking about conversion rates. Instead, think about all the other endless seas of content on Facebook : that’s your competition for people’s attention. How will you stand out? By taking more creative risks, relying on the personalities of your own teammates, and getting more artistic. Experiment more frequently Being creative doesn’t mean you need to reinvent the wheel every time you make a video. One of the most effective and efficient ways to create creative videos is to ride on current social media trends.